A Classic Since 1907
HERSHEY'S KISSES Brand Chocolates, a little product with a big future, were first introduced in 1907 in the United States. While it's not known exactly how they got their name, it is a popular theory that the candy was named for the sound or motion of the chocolate being deposited during the manufacturing process.
Machine Wrapping - 1921
The basic concept of the present-day HERSHEY'S KISSES Brand wrapping machines dates back to a single channel wrapper developed in August 1921. The familiar "flag" was added to the product at this time. Before these automated wrapping machines, HERSHEY'S KISSES Brand Chocolates were individually hand-wrapped. Today's wrapping machines can wrap up to 1,300 HERSHEY’S KISSES Brand chocolates a minute!
The Famous Plume - 1924
Milton S. Hershey, the corporation's founder, obtained a registered trade-mark for the "plume" extending out of the wrapper in 1924.
A Splash of Colour - 1962-1968
HERSHEY'S KISSES Brand Chocolates were wrapped in coloured foil (other than silver) for the first time in 1962. Red, green and silver KISSES Brand Chocolates were available during the Christmas season in addition to the year-round silver-wrapped ones. Today, KISSES Brand Chocolates are "dressed-up" for a number of seasonal occasions. In 1968, KISSES Brand Chocolates were introduced in pastel blue, pink and green foil for the Easter holiday. Hershey also introduced Valentine's KISSES Brand Chocolates with red and silver foil in 1986 and Fall Harvest KISSES Brand Chocolates in 1991.
Obtaining a Trade-mark - 1976
A registered trade-mark for the configuration of HERSHEY'S KISSES Brand Chocolates with their familiar foil wrap was established in 1976.
Product Variations - 1990-1993
In September 1990, there was a major addition to the HERSHEY'S KISSES franchise when HERSHEY'S KISSES Brand chocolates with almonds were successfully introduced. In 1993, Hershey introduced HERSHEY'S HUGS Chocolates, MINI HERSHEY'S KISSES Brand Chocolates hugged by white chocolate.
LIMITED EDITIONS - 2002
Hershey has responded to consumers' interest in variety. In 2002, the first HERSHEY'S KISSES Brand Chocolates LIMITED EDITIONS were offered. LIMITED EDITIONS are changed every year and have included such flavours as rich dark, toffee with almonds, extra creamy, double fudge and strawberry crème. Mint Chocolate is a seasonal item, available annually during the holiday season.
Welcome to the Family - 2003/2004
In June 2003, HERSHEY'S KISSES Brand Rich Dark Chocolate was launched as a permanent addition to the family. The luscious rich dark chocolate creates a wonderful experience for dark chocolate lovers. 2004 brought a LIMITED EDITION ice creamy flavour - strawberry crème. And in February that year, KISSES combined the two of the most popular confectionary ingredients introduced KISSES Brand Chocolates Filled with Caramel to its permanent collection. The creamy caramel and smooth milk chocolate create a taste combination you'll want to experience again and again!
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