†No purchase necessary. Internet access required. Enter August 9 - November 12, 2010 for chance to win a Grand Prize and August 9, 2010 - February 27, 2011 for chance to win a weekly prize. Open to legal residents of Canada over age of majority. Math skill test and Release required. 3 Grand Prize trips for four to the 2011 Bridgestone NHL Winter Classic® available (approx. value: $9,500.00 each, based on a sample Toronto departure and Pittsburgh game location). ‡2 prizes per week for 29 weeks, each consisting of $250.00 gift certificate for shop.canada.nhl.com. Total value of all prizes approx. $43,000.00. Odds depend on number of entries received. Restrictions apply. Official Rules and enter via www.hersheys.ca or www.ohhenry.ca. Governed by Canadian Law.

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