Official Rules

1. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
Hershey Canada Inc.'s “Chipits Love to Bakestakes™” 2011 Contest (the "Contest") begins on September 7, 2011 at 9:30 AM Eastern Time ("ET") and ends on December 31, 2011 at 5:00 PM ET (the "Contest Period"). There are two (2) parts to this Contest: (a) a series of draws from among the entries received during each week of the Contest Period; and, (b) a Grand Prize draw from all entries received during the entire Contest Period. For the purposes of this Contest, “week” is defined as any calendar week during the Contest Period, beginning at 12:00:00 AM ET on the Sunday of each week and ending at 11:59:59 PM ET on the following Saturday of each week, with the exception of the first week of the Contest Period which begins at 9:30 AM ET on September 7, 2011 and ends at 11:59:59 PM ET on Saturday September 10, 2011 and of weekly periods 16, 17, 18 and 19 which are short weeks as defined in the calendar of the weekly draws at section 4 of the official contest rules.

2. ELIGIBILITY
The Contest is open to legal residents of Canada over the age of majority in the province or territory in which they reside as of the date of entry. Excluded from eligibility are officers, directors, employees, agents and representatives of Hershey Canada Inc. (“Sponsor”), Whirlpool Canada LP, the independent contest judging organization, and each of their respective parent, affiliated and related companies, agencies, suppliers of the materials and services related to this Contest, and members of the immediate families (defined as parents, siblings, children and spouses, regardless of where they live) or households (whether or not related) of such officers, directors, employees, agents and representatives.

3. HOW TO REGISTER AND ENTER
NO PURCHASE NECESSARY. Internet access required. Online entry through the Contest Website only; no other means of submission will be accepted. Although online access and an e-mail account are required in order to participate, no purchase is required in order to enter the Contest. Many public libraries, retail businesses and others offer free access to computers and a number of Internet service providers and other companies offer free e-mail accounts.

A. ACCOUNT REGISTRATION
Go online to http://www.hersheyskitchens.ca or http://www.cuisinehersheys.ca (collectively, the “Contest Website”) during the Contest Period and follow the links to the Contest webpage. If you have participated in prior contests sponsored by Sponsor, you may already have an account (“Account”), in which case you can log on using your existing username and password. If you do not have an Account, complete the registration form as indicated and click on “Submit”. All fields must be completed unless indicated as optional. You only need to register once. Each entrant must register him or herself. Limit: One (1) Account per person. After you have registered, an Account will be set up for you and you may enter the Contest. Any attempts to exceed the maximum number of Accounts per person is a violation of these Official Contest Rules and may result in disqualification. Remember to keep your username and password confidential; you are responsible for all activity under your Account.

B. HOW TO ENTER
Visit the Contest Website and log in to your Account. You will receive (1) entry for each successful time you log on, up to a maximum of one (1) entry per person per day. Those entrants who sign up for an Account through the Contest Website during the Contest Period will automatically receive one (1) entry into the Contest and this will constitute their first entry into the Contest. For the purposes of this Contest, “day” is defined as any 24-hour period beginning at 12:00:00 AM ET during the Contest Period, with the exception of September 7, 2011 (the first day of the Contest Period) which begins at 9:30 AM ET and ends at 11:59:59 PM ET and December 31, 2011 (the last day of the Contest Period) which begins at 12:00:00 AM ET and ends at 5:00 PM ET. Each entry must be submitted separately by the entrant him or herself. Use of automated devices is prohibited; automated entries (including but not limited to entries submitted using any robot, script, macro or other automated service) are not permitted and may result in disqualification.

4. HOW TO WIN - WEEKLY PRIZES
To be eligible for a Weekly Prize, all entries must be received by 11:59:59 PM ET on the last day of that week, with the exception of December 31, 2011 (the last day of the Contest Period) in which case entries must be received by 5:00 PM ET. Following each week, a random draw will be conducted from among all entries received during the immediately preceding week in accordance with the chart below. There is one (1) Weekly Prize to be awarded for each week, for a total of nineteen (19) Weekly Prizes. The number of Weekly Prizes available to be won will diminish as they are awarded. Draws will be conducted on or about the third or fourth business day following the end of each week (except the last week, for which the draw will be conducted on or about January 5, 2012) in accordance with the chart below at approximately 10:30 AM ET in Toronto, Ontario. Entries received during a given week will not be carried forward into future weekly draws. All entries will be eligible for the Grand Prize Draw described below. See Prize Claim Conditions in Rule 6 below. Odds of being selected as eligible to win a Weekly Prize will depend on the total number of eligible entries received during the applicable week. Limit: one (1) Weekly Prize per person and per household.

5. HOW TO WIN - GRAND PRIZE
On or about January 5, 2012, at approximately 11:00 AM ET in Toronto, Ontario, a random draw will be conducted from all entries received during the Contest Period. There is one (1) Grand Prize available to be won. See Prize Claim Conditions in Rule 6 below. Odds of being selected as eligible to win the Grand Prize will depend on the total number of eligible entries received during the Contest Period.

6. PRIZE CLAIM CONDITIONS
Selected entrants for any prize will be notified by telephone within approximately five (5) business days of the applicable draw at the telephone number provided by the entrant during registration. Before being declared a winner, each selected entrant must first correctly answer without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered at a mutually convenient time by telephone. Each selected entrant will also be required to complete and return to Sponsor (or its authorized agent) by the deadline specified in the documents a written declaration and release form, releasing the Sponsor, the independent contest judging organization, their respective parent, related and affiliated companies, advertising and promotional agencies, participating retailers, and all of their respective directors, officers, owners, partners, shareholders, employees, agents, representatives, successors and assigns from any liability in connection with this Contest or the use or misuse or possession of any prize. Return of any prize or winner notification as undeliverable, inability to reach selected entrant or failure of selected entrant to respond to notification within seven (7) business days of first attempt by Sponsor or Sponsor’s agent, failure to provide proof of eligibility (if requested), release documents, or other required documentation in a timely manner, failure to correctly answer the skill-testing question, or other non-compliance with these Official Contest Rules may result in disqualification, forfeiture of the prize and, at Sponsor’s sole discretion, selection of an alternate eligible entrant for the forfeited prize, who will be subject to disqualification in the same manner.

7. PRIZES
There are nineteen (19) Weekly Prizes, one for each week, and one (1) Grand Prize available to be won at the start of the Contest Period. The number of Weekly Prizes available will diminish as prizes are awarded.

Each Weekly Prize consists of the following:

One (1) KitchenAid® Stand Mixer (model KSM150PSMC). Colour may vary and will be determined by Sponsor at its sole discretion. Manufacturer’s Suggested Retail Value (“MSRP”) of each Weekly Prize is $499.99 CDN.

The Grand Prize consists of the following:

• $25,000 CDN to be awarded to the winner in the form of a cheque to go towards kitchen renovations for the winner; and
• One (1) KitchenAid® Three Piece Stainless Steel Kitchen Suite including:
• One (1) Range (model #YKER507XSS)
• One (1) Dishwasher (model KUDE60FXSS)
• One (1) Refrigerator (model KBFS22EWMS)

Total MSRP of the Grand Prize: $31,097.00 CDN

Prizes will be delivered only to verified winners in Canada. MSRP values as of May 13, 2011. Prices are subject to change; dealers may sell for less. Prize must be accepted as awarded and may not be substituted, transferred or redeemed for cash or otherwise; however, the Sponsor reserves the right to substitute a prize of equal or greater monetary value, in cash or otherwise, at its sole discretion, if a prize, or any component of any prize, cannot be awarded for any reason. Sponsor will not replace any lost or stolen prizes. Sponsor makes no representations or warranties with respect to any prize and any concerns or claims concerning a prize should be directed to the manufacturer of such prize. Prizes include delivery to one Canadian address only, as supplied by selected winners. Any other costs or expenses associated with the prizes, including without limitation installation and hook-up of appliances, will be the responsibility of selected winners.

8. PERSONAL INFORMATION
Sponsor and its authorized agents will collect, use, and disclose the personal information you provide when you register with Sponsor and enter the Contest for the purposes of managing your user profile and administering the Contest and prize fulfillment.  You may be offered the opportunity to receive additional communications from Sponsor about its products, and upcoming contests and promotions.  The Contest Website is hosted on servers in the United States, and the personal information you provide may therefore also be subject to the laws of the United States.

By accepting a prize, winner agrees to Sponsor's use of his/her name, city/province of residence, picture,biographical information, statements, voice and likeness in any advertising and publicity Sponsor may conduct relating to the Contest in any media or format, whether now known or hereafter developed, including but not limited to the World Wide Web, at any time or times in perpetuity, without further compensation or notice. Aggregate and/or anonymized Contest winner information may be used by the Sponsor to communicate about the Contest to its retailers and distributors.

For further information about Sponsor's privacy practices, please see Sponsor's Privacy Policy at: http://www.hersheys.ca/en/privacy/.

9. RIGHT TO VOID / TERMINATE / SUSPEND / MODIFY
Sponsor reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) with respect to residents of Quebec, to terminate, suspend or modify this Contest, in whole or in part, at any time and without notice or obligation if, in Sponsor's sole opinion, any factor interferes with its proper conduct as contemplated by these Official Contest Rules. Without limiting the generality of the foregoing, if the Contest, or any part thereof, is not capable of running as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, programming errors, or technical failures, which, in the sole opinion of Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsor may, in its sole discretion and subject only to the approval of the Régie in Quebec, void any suspect entries and: (a) terminate the Contest, or any portion thereof; (b) modify or suspend the Contest, or any portion thereof, to address the impairment and then resume the Contest, or relevant portion, in a manner that best conforms to the spirit of these Official Contest Rules; and/or (c) award the prizes from among the eligible, non-suspect entries received up to the time of the impairment in accordance with the winner selection criteria discussed above.

10. GENERAL CONDITIONS
Winning a prize is contingent on fulfilling all the requirements set forth herein. All entries become the property of Sponsor and none will be returned or acknowledged. Mass entries, automated entries, entries submitted by third parties, and any entries or prize claims that are late, incomplete, fraudulent, illegible, unidentified or delayed will be void. All entries and prize claims are subject to verification. Proof of entry submission does not constitute proof of receipt. Entrants agree to abide by these Official Contest Rules. Decisions of Sponsor and/or any independent contest judging organization will be final and binding on all matters pertaining to this Contest. Contest is subject to all applicable federal, provincial and municipal laws. Void where prohibited. Sponsor reserves the right to correct any typographical, printing, computer programming or operator errors. Sponsor's failure to enforce any term of these Official Contest Rules shall not constitute a waiver of that provision. The invalidity or unenforceability of any provision of these Official Contest Rules shall not affect the validity or enforceability of any other provision. If any provision of the Official Contest Rules is determined to be invalid or otherwise unenforceable, then the Official Contest Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. Should a winner make any false statement(s) in any document referenced above, the winner will be required to promptly return to Sponsor his/her prize, or the cash value thereof. Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process, the operation of the Contest and/or Contest Website, violates the Official Contest Rules, or acts with intent to annoy, abuse, threaten or harass any other person. WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of the person who submitted any entry, the authorized account holder of the e-mail address submitted at registration will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an e-mail address by an access provider, service provider, or other person or organization responsible for assigning e-mail addresses for the account associated with the submitted address. The potential winner may be required to show proof of being the authorized account holder.

11. LIMITATIONS OF LIABILITY AND RELEASES
BY PARTICIPATING IN THIS CONTEST, ENTRANTS AGREE THAT SPONSOR, ITS PARENT, RELATED AND AFFILIATED COMPANIES, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS (COLLECTIVELY, THE "RELEASEES") HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND (INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES) TO PERSONS OR PROPERTY RESULTING FROM A PRIZE, INCLUDING THE ACCEPTANCE, POSSESSION, MISUSE OR USE OF THE PRIZE. FURTHER BY PARTICIPATING IN THIS CONTEST, ENTRANTS AGREE THAT RELEASEES HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND (INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES) TO PERSONS OR PROPERTY RESULTING FROM: A) ENTRY OR PARTICIPATION IN THIS CONTEST, INCLUDING ACCESS TO AND USE OF THE CONTEST WEBSITE, OR B) ANY CLAIMS BASED ON PERSONALITY OR PRIVACY RIGHTS, DEFAMATION OR MERCHANDISE DELIVERY. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, therefore such exclusions may not apply to you.

Without limiting the foregoing, the Releasees, and any of Sponsor's other agencies, suppliers or contractors, shall not be responsible for: (a) any incomplete or inaccurate information that is caused by Contest Website users, or by any of the equipment or programming associated with or utilized in the Contest, or by any technical or human error which may occur in the processing of submissions in the Contest; (b) lost, interrupted, or unavailable network, server, service provider, on-line systems, telephone networks or telephone lines, or any other connections; (c) the theft, destruction, loss or unauthorized access to, or alteration of, entries; (d) any problems with, or malfunctions or failures of, telephone networks or lines, computers or computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (e) garbled transmissions or miscommunications; (f) failure of any e-mail to be received by or from the Contest judging organization or Sponsor for any reason, including but not limited to traffic congestion on the Internet or at any website or combination thereof or technical incompatibility; (g) damage to a user's computer equipment (software or hardware) occasioned by participation or downloading of materials related to this Contest; (h) printing, distribution, programming or production errors, and any other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise; or (i) technical, pictorial, typographical or editorial errors or omissions contained herein.

12. QUEBEC RESIDENTS ONLY
Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

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Hershey Canada Inc.
A Subsidiary of
The Hershey Company
5750 Explorer Drive, Suite 500
Mississauga, Ontario, L4W 0B1 

Email: consumerinfo@HersheysConsumerRelations.com
Consumer Relations: 1-800-468-1714

www.hersheycanada.com